Your privacy is our priority

Your data is important. It’s important to us, and we understand that it’s important to you. Edutainment is committed to safeguarding your information in line with the latest data protection and privacy laws. We also want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information.

About this notice

This privacy notice covers the collection and use of your personal information by us and parties that we authorise, such as our suppliers and subcontractors. It applies to our services (the “Services”) including the provision of social media and interactive applications, audio visual content, text, photographs, forums, advertising and other services that we offer at  . They also include any of our other websites, software applications and/or media platforms that enable you to interact with our programming and/or view our content over a mobile or wi-fi network. By accessing and using our services, you are agreeing to the terms of this privacy notice and to our Cookie Policy at www.edutainment.com.pk/cookies. We may update this privacy notice and our cookie policy from time to time and we’ll post any changes on our website at www.edutainment.com.pk In this notice, “We”, “Us” and “Our” means Edutainment Pvt Ltd. This privacy notice was last updated on 16 May 2018.

Notices for specific Services

 We may also publish specific privacy notices for some of our Services. These may incorporate this privacy notice, in which case both will apply but the service-specific privacy notice will apply in the event of any inconsistency. To read these specific notices, use the sections below: Edutainment Pvt. Ltd. Privacy Notice

What information do we collect?

 The information we collect about you depends on which of our Services you’re using, but we’ll only collect your personal information where necessary. Information we may collect includes: 

  • your name, address, postcode, email address, date of birth, telephone number, payment details and details of the Service(s) you are using
  • information about your use of our Services, including details of your internet protocol (IP) address, device type and identifier, operating system, browser version, cookie data, the content you viewed and details of your navigation around the Services
  • location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS)
  • other data from time to time, to help us provide you with improved products and services - for example when we ask you to fill in a survey or questionnaire;
  • other data to review compliance with the our terms and conditions and/or otherwise as required by law

The information we collect about you depends on which of our Services you’re using, but we’ll only collect your personal information where necessary. Information we may collect includes:

  • your name, address, postcode, email address, date of birth, telephone number, payment details and details of the Service(s) you are using
  • information about your use of our Services, including details of your internet protocol (IP) address, device type and identifier, operating system, browser version, cookie data, the content you viewed and details of your navigation around the Services
  • location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS)
  • other data from time to time, to help us provide you with improved products and services - for example when we ask you to fill in a survey or questionnaire;
  • other data to review compliance with our terms and conditions and/or otherwise as required by law

When and how do we collect information? 

 We (or our authorised third parties) may collect information about you: 

  • when you first register for our Services or otherwise update your details
  • when you buy, or subscribe to, content from us
  • when you contact us with an enquiry, request or other feedback
  • when you participate in interactivity (for example, when you submit an entry to a competition or prize draw, or you vote in one of our polls)
  • when you request to be sent communications such as updates or newsletters
  • in monitoring your use of the Services
  • when you send communications via the Services
  • when we are checking compliance with our terms and conditions and/or otherwise as required by law
  • through the use of cookies or other devices (for details, see our Cookie Policy at www.edutainment.com.pk/cookies)
  • when you disclose your personal information to us or otherwise through the Services
  • from third party suppliers who have confirmed they are authorised to pass your information to us in accordance with your legal rights

We may also combine information you provide on one Service with information collected from other Services and/or with information that is either publicly available or received from other reputable sources. All information will be stored and used in accordance with this privacy notice. It’s your responsibility to ensure that any registration data you provide to us is accurate and kept up to date. Some of our Services may only be available to you if you provide us with the data requested.

Do we use cookies?

We, and our authorised third parties, may use cookies and/or other tools to store and sometimes track information about you. We may also access certain information stored on the devices you use to access our Services. For more details about what cookies are, the cookies we use and how to disable them, please see our Cookie Policy at www.edutainment.com.pk/cookies.

How long do we keep your information? 

 We keep your personal information for only as long as necessary, which is longer in some cases than in others. The length of this retention period depends on the purpose for which the data was obtained and its nature. For example: 

  • we may need to keep some personal information about you so we can deal with any complaints you might make about the Services we provide to you
  • if you ask us to stop processing your personal information for direct marketing, we need to retain enough information about you to enable us to ensure we stop including you in those direct marketing activities
  • we may need to keep personal information so we can defend possible future legal claims. Unless there’s some other reason for keeping it, personal information will be deleted when such a claim could no longer arise (most claims can only be made within 6 years of the event that gave rise to the claim, except for personal injury claims, which must be made within 3 years)
  • we may have a legal or regulatory duty to retain particular personal information for a certain minimum period (for example under PEMRA rules, or under FBR tax rules)

How do we use your information?

We and our authorised third parties may use your information in a variety of ways, to:

  • monitor, develop and improve the Services and/or your experience of them (this may include personalising the advertising or content you see)
  • assist in and administer the provision of Services to you
  • provide you with product and Service recommendations
  • process payments from you to us (where applicable)
  • deal with any complaints or enquiries made by or about you
  • contact you with Service messages
  • monitor compliance with our terms of use or other terms and conditions in connection with your use of the Services, and investigate any suspected breaches
  • administer your prize and publish details if you win a competition
  • provide you with access to one or more social networking sites from the Services or your EDUTAINMENT account (note that if you choose to connect to a social networking site from your EDUTAINMENT account or the Services, your personal information may be shared between EDUTAINMENT and your social networking account and any personal information shared with a third party social network provider will be processed in accordance with their own privacy notice)
  • geo-block or regionalise our Services to ensure that we comply with our legal obligations
  •  We’ll only process your personal information where we have legal grounds to do so. Generally, we’ll only process it on the following grounds: 
  • you have given consent for the processing. When we rely on consent to process your personal information, you always have the right to withdraw this consent (please see the privacy notice for the applicable Service for details of how to withdraw your consent)
  • the processing is necessary for the performance of a contract to which you are a party (including the terms & conditions of the relevant Service)
  • the processing is necessary in order to take steps at your request prior to entering into a contract
  • the processing is necessary for compliance with a legal obligation placed on EDUTAINMENT
  • the processing is necessary for the purposes of the legitimate interests pursued by EDUTAINMENT or by a third party. For example, we have a legitimate interest in understanding how people are using our Services, both to improve them and to sell adverts more effectively. Therefore, we may use your personal information to understand and analyse use of our Services. In certain limited circumstances you may have the right to object to processing based on such legitimate interests. Where that right to object applies, details of how to exercise it will be set out in the privacy notice for the applicable Service